About us: A Family Legacy
of Building Dreams
PCL began as Precision Cut Lettering, a humble venture sparked by two brothers, Eric and Armond, with a passion for craftsmanship and a vision to create. Founded on strong family values, we've grown into a generational business, weaving dedication and care into every project.
Today, PCL stands for Precision, Creativity, and Leadership, delivering innovative, sustainable solutions across retail, architecture, and experiential graphic sectors. With decades of expertise, we transform bold ideas into enduring landmarks, honoring our roots while shaping the future.
Meet the team
Eric Shahinian
President
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      T: 416.756.3600 Ext: 205 
Rafik Soleymani
Sales Manager
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      T: 416.756.3600 Ext: 214 
Raymond Shahinian
Operations Manager
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      T: 416.756.3600 Ext: 204 
Tom Brassell
US Account Representative
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      T: 416.756.3600 Ext: 298 
Edmond Shahinian
Account Manager
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      T: 416.756.3600 Ext: 207 
Alexandra Shahinian
Partnership Account Manager
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      T: 416.756.3600 Ext: 250 
 
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              